You probably know them from their world renown preserved rose brand, RoseAmor. Characterized by their high quality and always innovating colors and designs. This ambitious brand is market leader and wants to stay there. Flowex imports their products already for more than 20 years. Situated in Cayambe, Ecuador right on the Equator at 2.800 meter above sea level, lays the farm and offices of Emihana. But who are the faces behind this world renown brand? What drives them and what makes their product so special? We are asking these and many more questions to Juan Diego Ucros, sales representative at Emihana and son of CEO Diego Ucros.
It all started with a pressure cooker
23 years ago Diego moved with his family from Colombia to Cayambe, Ecuador to run a new rose farm as a CEO. The rose farm Emihana started in 1997 as a fresh flower grower famous for its high quality garden roses. Because of the high altitude, 2800 meter, and its location right on the Equator. Which ensures the most hours of day light year round. They can produce the best quality roses. Flowex and Emihana are partners already for more than 20 years. Back in the day we were importing their famous beautiful garden roses and nowadays we represent them in Europe with RoseAmor preserved roses. Together with Carlos Maldonado they were always striving for excellent quality and looking for new opportunities in the business to stand out from the crowd. That is why they started 20 years ago with experiments in a pressure cooker to preserve roses. In the year 2000 the brand RoseAmor was born and they started specializing exclusively in preserved roses. Nowadays, 95% of the flowers grown at Emihana farms are roses exclusively used for preservation, and 5% are other flowers that are used for preservation.
Number one in preserved roses
Today RoseAmor is a market leader in preserved roses. Their roses have bright deep colors, are uniform and are durable. Juan tells us that, it is their mission to be the number one brand and stay the number one brand on the market. His dream is to see the RoseAmor roses at the biggest hotels, cruise ships, weddings, events and public places. They aim to get everyone to know the RoseAmor brand as the best high quality brand for preserved roses on the market. RoseAmor aspires to be a brand that people recognize. A brand that people specifically ask for. Like consumers don’t just want sneakers, they want Nikes.
One big family
With around 450 people working at the farm, Emihana is quite a big farm. But that doesn’t mean that Diego doesn’t know every single employee. They strongly believe that an employee who feels good physically and mentally is a hardworking and happy employee. If you have some kind of problem that is work related or a private matter, you can always turn to Diego or Natalia who are respectively called El Papa and La Mama by everyone at the farm. They want everybody to feel good and care about all their workers. Not only Diego and Natalia are important at the farm, also Carlos is a very important person at the farm. He is responsible for the quality of the roses and the preservation process. Without him, they wouldn’t have those high and constant standards, that they have today.
Not one day is the same
We ask Juan how he got involved in the company of his father. He tells us that at first he was not planning to enter the flower business. He studied psychology at a University in Colombia. After he graduated, a friend offered him a job as a sales representative at a rose farm in Ecuador. After a year there was a job opening at his father’s company, who was looking for a sales representative that was trustworthy and long-term committed to expand the brand RoseAmor. Now 8 years later he cycles every morning to the farm and loves the contact that he has every day with people all over the world. One moment someone from Flowex calls for an order, the next minute someone out of Dubai needs a big amount of preserved roses and 10 minutes later someone from the USA is interested. He tells us that he loves the way flowers make you feel, you are not selling a product like a pen or staples. You are not selling just flowers, but you are selling emotions, a gift to someone you love or a dear friend. When you see flowers they always bring you some kind of emotion. For what can we wake up Juan? He laughs and says we can always call him in the middle of the night if we need a sea container of roses. Although he doesn’t sleep that much as he works 24/7 and his daughter of just 4 years old also wakes him up sometimes during the night.
Bonita is more than just a pretty rose
The past years preserved flowers grew in popularity, but because of the situation with Russia it became a bit more challenging as it caused more tension in the world. Also the strong dollar is a challenge at the moment says Juan. For countries in Europe for example it becomes more expensive to buy products from Ecuador. But Juan always sees an opportunity in every challenge and stays optimistic. He sees that new upcoming trends like ready to sell flowers in gift boxes or in glass bell jars are becoming more and more popular. When we ask him about his favorite flower in their assortment he immediately tells us he loves the Bonita roses. He even gave them the name. As he thinks that they are very pretty, it is a big flower with perfect open petals. He especially likes the Bonita Blu 03 with its beautiful deep night blue color that is not found in nature, therefore it feels special to Juan.
The perfect rose
The RoseAmor preserved roses are the best on the market at the moment. They stand out because they are uniform and have the capacity to produce large quantities, while keeping the same quality. All roses have to have the perfect spiral and no spots or crooked petals. The process is made to perfection from the perfect uniform flower to the preservation process. Where the flower is first dehydrated and then the water is replaced by glycerin. After that it is painted in the desired color and slowly dried so it stays as pretty as a fresh flower for a long time.
A happy and motivated team
You could say that the whole team at Emihana is a hard working family. They are all highly motivated to take that extra step for their clients and deliver them the best quality. When Flowex make a big order they happily make longer days so we can get all our flowers in time. To keep the staff motivated and happy, they offer lunch to all their employees for the small fee off $ 5,- per month. They celebrate holidays and birthdays but also pay attention to other important days to raise awareness like, international day for the elimination of violence against woman.
Caring for natural recourses
When making a preserved flower you cannot avoid to use several chemicals. Emihana deeply cares about the environment and tries to keep their impact as low as possible. They feel it is their responsibility to care for all natural resources. Not only do they need fertilizers and sometimes crop protection products to keep the quality of the fresh roses constant. They also need to use glycerin and paint for the preservation process. These products all end up in the water eventually. To not contaminate the river, they clean and filter all their water. The glycerin and paint is then recycled. In addition to that, they find education very important. That’s why they help other farms with improving their sustainability.
With its great ambition to stay market leader and to let everyone fall in love with RoseAmor. This hardworking company is one to watch. Their excellent quality of preserved flowers is like you have never seen before. The endless creativity of inventing new colors and designs makes it timeless product, perfect for every occasion. We are very proud that we have a long term partnership with them and represent RoseAmor in Europe, where we can offer you a big range of preserved roses right out of our stock. With new stock arriving year round we can provide you with all their beautiful preserved roses and other flowers that RoseAmor has to offer.