Mission, vision, core values

mission, vision and values
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As a highly motivated import and export company, we strive daily to deliver the best cut flowers to our customers. From Aalsmeer we import high-quality cut flowers from all over the world, with a focus on South America. Thanks to our strong relationships with top growers from Ecuador, Colombia and many other countries, we can offer the best quality products at competitive prices.

The daily mission of Flowex is to take care of our customers. We offer our customers a wide range of fresh cut flowers and the highest quality roses from Ecuador. Versatility, competitive prices and sufficient availability, even in times of scarcity. With more than 80 growers we work with, we can always ensure this high quality. The Flowex team is characterized by flexibility and high service. We believe in personal attention, good communication and long-term customer relationships.

We’ve challenged ourselves to be ahead of others. Discover new trends and finding the right products, so our clients can make a difference in the flower market.

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Core values

High quality roses

High quality fresh cut flowers

One of our main core value is quality. We strive to provide our customers with the highest quality fresh cut flowers. Our customers choose Flowex because of our quality and stay with us for our quality. We always deliver a consistent and high quality product. To accomplish this, we choose our partnerships with care and work with dedicated flower growers. With regular visits and good relationships with our growers we can make sure that we can offer our customers the best cut-flowers.

Sophisticated logistics

Sophisticated Logistics

We monitor and improve our logistics process from start to finish on a daily basis. Because of this we can guarantee that our products reach their destination in perfect condition. For intercontinental transport, Flowex uses specialized airlines with innovative concepts for refrigeration and transport, which safeguards quality and lifespan. Our team in Ecuador is taking care of transport to the Netherlands. This means there are short lines of communication and a good insight of the route our cut flowers travel. Our logistics team in The Netherlands is ready every day to receive the flowers and prepare them for transport to our customers. It is hard-working team that strive to a high quality service every day.

customer service

First class customer service

Our customers are our priority. We support our customers every day in obtaining the best quality cut flowers. For us, the customer is a real customer, not a number. We believe in good communication, personal attention and long-term customer relationships. Thanks to our connections with a large number of flower growers and good relationships, we can provide a wide range and sufficient availability of fresh cut flowers. We supply our customers with fresh cut flowers at competitive prices.



Reliability is very important to us, we keep our agreements. Our customers can rely on us to receive their products on time and in perfect condition. If something goes wrong, we solve it and make sure our customers get informed. We think in terms of solutions and attach great importance too honest and clear communication.